Haas sues Guenther Steiner over alleged trademark infringement, days after ex-F1 team principal files lawsuit

Haas Automation, the sponsor of the Formula One team owned by Gene Haas, is suing Guenther Steiner and his publisher, Ten Speed Press, over alleged trademark infringement.
The lawsuit was filed in the Central District of California (Western Division) on May 3, just a few days after Steiner filed a lawsuit against Haas Formula, LLC over alleged unpaid commissions and unauthorized use of his likeness.
According to a copy of Haas Automation’s lawsuit, “In 2023, without permission or consent from Haas Automation, Steiner authored, marketed, promoted, sold, distributed, and profited from a…

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